Email Marketing Myths That Are Holding You Back

Let’s be real—there’s a lot of flawed advice out there about email marketing. If you’ve ever felt overwhelmed, confused, or just plain stuck when it comes to sending email newsletters, you might be falling for some common myths. Let me burst your bubble and get you back on track.

Myth #1: You Need a Huge List to Be Successful

The Truth: A small, engaged audience is way more powerful than a massive, disengaged one. Having thousands of subscribers means nothing if they don’t care about what you send.

What to Do Instead: Focus on building relationships with the subscribers you do have. Engage with them, provide value, and make them feel like VIPs.

Myth #2: There is a “perfect” amount of emails to send a week/month

The Truth: Quality > quantity. Bombarding your audience with daily emails won’t necessarily lead to more sales—it’ll just lead to more unsubscribed. AND if you promise a weekly email but can’t follow through, that doesn't work either.

What to Do Instead: Choose a frequency that works for you and your audience. Weekly? Great. Biweekly? Awesome. Monthly? Rad. Just be consistent.

Myth #3: You Have to Write Long, Perfect Emails

The Truth: People are busy. They don’t have time for essays. Your emails should be clear, concise, and to the point.

What to Do Instead: Keep it simple. One idea per email. And don’t stress about perfection—just write like you’re talking to a friend.

Myth #4: Fancy Designs = Better Emails

The Truth: While pretty emails can be nice, text-based emails often perform better because they feel more personal—like a real conversation.

What to Do Instead: Test simple, plain-text emails. They often get higher open rates and responses because they don’t scream “marketing email.”

Myth #5: Selling in Every Email Feels Pushy

The Truth: If you’re offering something valuable, selling isn’t pushy—it’s helpful. The key is balance.

What to Do Instead: Use a mix of content—some emails for connection, some for education, and yes, some for selling. When done right, your audience will welcome your offers.

Myth #6: It’s All on You

The Truth: You don’t have to do everything alone. Email marketing can feel overwhelming, but you don’t have to be the writer, strategist, and designer all at once.

What to Do Instead: Get support. With my Easy Email Fix offer, I literally do it all for you…all while making it sound like you. Check out the deets here.

The Bottom Line? Email Marketing Should Feel Good

Your emails should feel like a natural extension of your brand—not a stressful chore. Keep it simple, stay consistent, and most importantly, focus on connecting with your audience.

Need help making email marketing easy? That’s what I do. Let’s Chat.